January 2010, Gear & Tech
GIBSON PARTNERS WITH MONSTER AT NAMM 2010 DEMONSTRATING CLEAR LEADERSHIP IN MUSIC TECHNOLOGY AND MANUFACTURING
Gibson Guitar, the world’s leading musical instrument manufacturer and leader in music technology has partnered once again with Monster Cable®, a leading manufacturer of high performance cable and power protection components as well as headphones, at NAMM 2010. Both companies will exhibit in Booth # 4242 on the main convention hall floor. New signature guitar models, ultra high speed cables for HDMI™, artist visits and demonstrations of the highly popular Gibson Dusk Tiger are among the highlights of this year’s exhibit. The two company’s comprehensive new products are brought together by one unified message, “Because the Music Matters.”
Gibson Guitar and Epiphone’s offerings will include several new models from Gibson Custom, Gibson Acoustic, Gibson USA, Epiphone, Steinberger and Kramer. Among the many highlights guests of NAMM will have the opportunity for the very first-sneak peak at the new Slash “Appetite Les Paul” model scheduled to be launched later in the year. The Aaron Lewis Gibson Acoustic model, Keb Mo Blues Master and the John Hiatt J45 Acoustic round out Gibson Montana’s offering. Gibson USA will host daily demonstrations of the most technologically advanced guitar of all time, the Gibson Dusk Tiger. The Dusk Tiger represents state of the art technology in electric guitars and redefines what a guitar can do with the most advanced design in the industry and limited to only 1,000 produced worldwide. Other Gibson USA offerings include the Zakk Wylde BFG model, the Angus Young SG, The Gibson Grabber Bass and the Gibson Holy Explorer. The Les Paul Standard and the Les Paul Supreme continue to honor the legendary Les Paul who passed away earlier this year and will be a center attraction to the jointly produced exhibit.
The Jimmy Page #2 (Number Two) Les Paul has instantly become one of Gibson Custom’s most sought after guitar of its kind. Guests of NAMM will not only have a chance to experience this legendary classic, but they will also be amongst the first music enthusiasts to view the Gibson Custom 50th Anniversary 1960 Les Paul Standard and special run ES-339 and ES-359 guitars.
Epiphone will exhibit some of the division’s most exciting new models to date including the 2010 Tribute to Les Paul Standard, an extraordinary guitar that pays homage to the “grandfather of the electric guitar” and produced in limited quantities. Rounding out Epiphone’s offerings will be the Epiphone Zenth Bass (Fretted), the Epiphone Inspired by 1964 Texan, the Epiphone Inspired by John Lennon Revolution Casino, the popular Emperor Swingster, the Roy Orbison Bard Acoustic Guitar package, the highly successful Worn 1966 Wilshire and the loudest of them all, the Epiphone Zakk Wylde Graveyard Disciple.
Steinberger and Kramer, both a part of the Gibson family of brands will exhibit the Steinberger Synapse ZT3 Trans Red and Spirit GT-Pro Electric Guitar respectively. Kramer will offer exciting new models including the Kramer Pariah, Striker Custom, Disciple Bass and Assault 220FR.
Monster’s NAMM offerings will show how it is standing up to its motto that “Sound Really Matters” with brand new additions to its Monsterous® headphone family, including Turbine Pro™ Copper Professional In-Ear Speakers™, the newest addition to the company’s acclaimed line of Turbine Pro headphones, Monster’s Miles Davis Tribute™ Jazz Headphones, the ultimate jazz experience headphones, as well as Beats by Dr. Dre Spin™ Professional Headphones, the latest addition to the hugely popular “Beats™ by Dr. Dre™” headphone line, a collaboration with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine.
Another exciting Monster product that will be on display is Monster’s HTUPS 3700 uninterruptible home theater power supply, which was recently honored with prestigious Innovations 2010 Design and Engineering Award by the Consumer Electronics Association (CEA).
ABOUT GIBSON GUITAR Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. The Gibson Les Paul guitar is the best selling guitar of all time and bears the name of the late, great Les Paul. Gibson’s HD.6X-PRO Digital Guitar, the Gibson Robot Guitar, Gibson's Dark Fire and the new Gibson Dusk Tiger represent the biggest advances in electric guitar design in over 70 years. The Gibson Foundation is the philanthropic arm of the Gibson Guitar Corp., and dedicates its time and services to making the place a better world for children through its support of music, education, health and human services. Founded in 1894 in Kalamazoo , Michigan , and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at http://www.gibson.com/. Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson's HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson's website at http://www.gibson.com/
ABOUT MONSTER
Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod® and iPhone™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the new Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including “Turbine Pro™ In-Ear Speakers™,” the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems. Explore the world of Monster at www.monstercable.com. Explore the world of Monster Power® at www.monsterpower.com




